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A top-rated branding agency for startups

Fine Humans is a top branding agency designed for startups and early-stage teams.

Your startup has built an incredible product. But your brand? It's a mix of disconnected pieces - a logo from one freelancer, presentations cobbled together by developers, and sales materials written and designed by whoever had time. The result? A brand that fails to tell your story, build trust, or capture attention when you need it most.

JOIN THE FOUNDERS and TEAMS that have trusted us WITH THEIR growth

Investing in a solid brand from the start is crucial for laying the groundwork for future growth by establishing trust and credibility with your customers early on. Telling your brand's unique story helps cultivate strong connections, driving loyalty and advocacy, while consistent messaging and design ensures your customers properly understand the benefits of your brand, forging emotional bonds and setting your business apart from competitors.

Why work with Fine Humans

We've partnered with startups for the past 10 years because it's who we are and where we come from, not because it was a trendy pivot. As former startup employees and advisors, we've been in your shoes. We know the grind, the tough decisions, and the lessons that can only come from experience. Fine Humans is purposely built, based on these experiences, to best align with your needs.

Small but mighty

As a small team senior-led team, we move fast, adapt quickly, and give you direct access to us. No account managers, no lengthy processes - just a direct line to Fine Humans, facilitating smoother communication and collaboration throughout our partnership. You’re involved every step of the way, and you’ll always know when and what to expect.

Flexible pricing options

We offer packages, project-based options, and partner retainers to match your startup's needs and make the most efficient use of your capital.

Speed that matches your pace

We have built proprietary systems and processes that allow us to move quickly and adapt to your changing needs. We can quickly pivot strategies, respond to feedback, and implement changes with ease, resulting in faster turnaround times and greater flexibility in execution.

Branding with growth in mind

Every brand decision is objective and focused on metrics that drive success. We track user acquisition, retention, and growth to ensure your brand doesn't just look good - it performs.

Your success is our success

We understand that your startup is your life's work. When you decide to work with us, we're not just your creative team; we're your dedicated partners who are with you every step of the journey. Your business is our business, your success is our success.

A brand package tailored to you

Our 4-week Brand Foundation Sprint is built for startup speed and budgets.
We work side-by-side to build your brand quickly so you can impress investors and attract customers the moment you need it.

4-Week BRAND FOUNDATION Sprint

WEEK 1

Discovery and strategy foundation

We start by understanding your vision, your audience, and what makes you different. Through stakeholder interviews and market analysis, we develop your core positioning, value proposition, and brand personality—the strategic foundation everything else builds on.

WEEK 2-3

Visual identity and voice

Now we bring your brand to life. You get an enduring logo and brand mark, a cohesive color palette and typography system, and clear brand voice and messaging guidelines. This is where your brand stops looking hacked together and starts building trust.

WEEK 4

Application and guidelines

We deliver brand guidelines, that serve as a reference for all internal and external communications, plus immediate application to 2 critical touchpoints—your choice of pitch deck template, social media , or sales collateral template. You get all logo files and brand assets, ready to use.

YOUR INVESTMENT

$9,500

What's included:

Everything you need to launch quickly and grow confidently.

Core positioning statement

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Value proposition framework

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Brand personality definition

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Brand voice and tone guide

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Logo design and brand mark

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Color palette system

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Typography guidelines

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Brand guidelines document

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2 touchpoint applications

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Logo files (all formats)

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Schedule a Brand Foundation Chat

1 BRAND FOUNDATION SPRINT OPENING AVAILABLE

Investing in a strong brand early on has been invaluable, providing a solid foundation that continues to drive our growth, resonate with our audience, and keep us aligned with our vision. This early investment has paid off, giving us a lasting identity that has supported our success for nearly a decade.”

— Mark Visco Jr. from Suitable

A few branding for startups FAQs

Who can help brand my startup?

We immediately become your creative partners, invested in helping you reach your goals. As soon as we join forces, we become more than collaborators; we are your creative allies, deeply committed to bringing your ideas to life in a way that is both impactful and meaningful. We establish timelines and meticulously manage our partnership in order to create and keep momentum for your project. When you work with us, expect comprehensive support at every stage from the initial concept all the way through to the final execution.

What is your branding process at Fine Humans Creative?

Our comprehensive branding process includes four key phases: Discovery (understanding your business, audience, and goals), Strategy (developing positioning and messaging frameworks), Design (creating visual identity elements including logo, color palette, typography, and applications), and Implementation (delivering brand guidelines and supporting the rollout). Each phase involves collaborative workshops and presentations to ensure your brand truly reflects your vision and connects with your audience.

How long does a branding project typically take?

A complete branding project typically takes 8-12 weeks from kickoff to final deliverables. Smaller projects or brand refreshes might take 2-4 weeks, while complex rebrands for established companies can take 12-16 weeks. The timeline varies based on project scope, your team's availability for feedback, and the number of revisions needed. We always establish a clear timeline at the start of our partnership and keep you informed of progress throughout the project.

How much do your branding services cost?

Our branding service fees vary based on your company’s life stage and the services needed. We do offer specialized packages for startups and early-stage companies. Schedule a 30-minute discovery call to explore how we can help build a brand that will create a positive change for your business.

Do you work with both startups and established businesses?

Yes, we work with companies at all stages of growth. For startups and early-stage businesses, we offer streamlined branding packages that provide essential brand elements within startup-friendly budgets. For established businesses, we provide comprehensive rebranding services that respect your existing brand equity while evolving your identity. Our process is adaptable to meet the unique needs, timelines, and budget considerations of both new ventures and established organizations.

What ROI can I expect from investing in branding?

A investment in branding typically delivers ROI through: increased customer trust and recognition, improved perception of quality (often allowing for premium pricing), higher customer loyalty and retention, more effective marketing campaigns, stronger team alignment and pride, and increased business valuation. While exact ROI varies by industry and business model, our clients commonly report increases in customer engagement and significant improvements in conversion rates after implementing their new brand identity.

How is Fine Humans Creative different from other branding agencies?

Fine Humans Creative stands apart through our unique combination of strategic depth and creative expertise. Unlike many agencies that either focus primarily on design or strategy, we integrate both through our proven process. We only take a few clients at a time to ensure personalized attention from senior team members. Our collaborative approach means you're working directly with decision-makers, not account managers. We emphasize measurable outcomes, not just aesthetic appeal, creating brands that don't just look good but perform well in the market and contribute to business growth.

How do you help with brand implementation after the project is complete?

After completing your brand development, we provide comprehensive support for implementation through detailed brand guidelines, template creation for common applications, team training sessions to ensure consistent usage, and ongoing consultation as needed. We can also help with website updates, marketing material design, social media assets, and other applications to ensure your new brand is properly implemented across all touchpoints. Many clients choose to maintain a relationship with us for ongoing design needs after the initial branding project.

Why can't I just use an AI generated logo or get it off of Fiverr to start?

Using an AI-generated logo or a budget option from Fiverr might save money upfront, but it often lacks the strategic depth needed for long-term brand success. A well-crafted brand identity goes beyond just a logo; it involves understanding your audience, differentiating from competitors, and creating an emotional connection with customers. Investing in branding ensures that your visual identity is not only unique but also aligned with your business goals, leading to a stronger market presence and higher ROI over time. A quick, inexpensive logo might work for the short term, but it often falls short in delivering the lasting impact needed to build a valuable and recognizable brand.

Ready to invest in a brand that grows with you?

Directly book a 30-minute discovery call below to chat about our Brand Foundation Sprint. No pitch, no pressure—just a conversation to see if we're the right fit for your startup.