Your startup has built an incredible product. But your brand? It's a mix of disconnected pieces - a logo from one freelancer, presentations cobbled together by developers, and sales materials written and designed by whoever had time. The result? A brand that fails to tell your story, build trust, or capture attention when you need it most.
Investing in a solid brand from the start is crucial for laying the groundwork for future growth by establishing trust and credibility with your customers early on. Telling your brand's unique story helps cultivate strong connections, driving loyalty and advocacy, while consistent messaging and design ensures your customers properly understand the benefits of your brand, forging emotional bonds and setting your business apart from competitors.
We've partnered with startups for the past 10 years because it's who we are and where we come from, not because it was a trendy pivot. As former startup employees and advisors, we've been in your shoes. We know the grind, the tough decisions, and the lessons that can only come from experience. Fine Humans is purposely built, based on these experiences, to best align with your needs.
As a small team senior-led team, we move fast, adapt quickly, and give you direct access to us. No account managers, no lengthy processes - just a direct line to Fine Humans, facilitating smoother communication and collaboration throughout our partnership. You’re involved every step of the way, and you’ll always know when and what to expect.
We offer packages, project-based options, and partner retainers to match your startup's needs and make the most efficient use of your capital.
We have built proprietary systems and processes that allow us to move quickly and adapt to your changing needs. We can quickly pivot strategies, respond to feedback, and implement changes with ease, resulting in faster turnaround times and greater flexibility in execution.
Every brand decision is objective and focused on metrics that drive success. We track user acquisition, retention, and growth to ensure your brand doesn't just look good - it performs.
We understand that your startup is your life's work. When you decide to work with us, we're not just your creative team; we're your dedicated partners who are with you every step of the journey. Your business is our business, your success is our success.
Our 4-week Brand Foundation Sprint is built for startup speed and budgets.
We work side-by-side to build your brand quickly so you can impress investors and attract customers the moment you need it.
4-Week BRAND FOUNDATION Sprint
WEEK 1
We start by understanding your vision, your audience, and what makes you different. Through stakeholder interviews and market analysis, we develop your core positioning, value proposition, and brand personality—the strategic foundation everything else builds on.
WEEK 2-3
Now we bring your brand to life. You get an enduring logo and brand mark, a cohesive color palette and typography system, and clear brand voice and messaging guidelines. This is where your brand stops looking hacked together and starts building trust.
WEEK 4
We deliver brand guidelines, that serve as a reference for all internal and external communications, plus immediate application to 2 critical touchpoints—your choice of pitch deck template, social media , or sales collateral template. You get all logo files and brand assets, ready to use.
YOUR INVESTMENT
$9,500
Everything you need to launch quickly and grow confidently.
Core positioning statement
Value proposition framework
Brand personality definition
Brand voice and tone guide
Logo design and brand mark
Color palette system
Typography guidelines
Brand guidelines document
2 touchpoint applications
Logo files (all formats)
1 BRAND FOUNDATION SPRINT OPENING AVAILABLE
Investing in a strong brand early on has been invaluable, providing a solid foundation that continues to drive our growth, resonate with our audience, and keep us aligned with our vision. This early investment has paid off, giving us a lasting identity that has supported our success for nearly a decade.”
— Mark Visco Jr. from Suitable
Directly book a 30-minute discovery call below to chat about our Brand Foundation Sprint. No pitch, no pressure—just a conversation to see if we're the right fit for your startup.